But customers have no clue, nor do they care: When you’re heads down building, your product is your world. So the million-dollar-question isn’t: is now the right time? But rather: is this the right startup ? ‍ How Nest went viral But when it comes to equity that takes many years to become liquid, short-term timing is less relevant. The itch to time the market is understandable if you’re planning to cash out fast. The problem with the latter is that it’s harder to separate duds from gems because everyone’s getting funded. People often ask: is now the right time? Well, there are wonderful gems in awful economies and awful duds in wonderful economies. While it’s hard to predict which startup will mint you a fortune, high talent density will at least guarantee that you’ll get useful learnings and make valuable connections.

You get to take more projects from start to finish in a shorter span of time. Instead of being responsible for a few pixels, you’re responsible for a good part of the business. The smaller the team, the more you get to see the full operation. It’s impossible, even unnecessary, to fill every seat with rock stars when the business is roaring. Contrary to what companies will tell you, the truth behind growth is that they’ll eventually bring on people who are just ok. ‍ ‍ Talent density is probably the best reason to leave a cushy job for the chaos of a small startup. You could go to Google, Apple, Facebook, but it’ll be hard to maneuver yourself to work closely with the rock stars. The sweet spot is a business of 30–100 people building something worth building, with a few rock stars you can learn from.

So here are some patterns to consider: Try to get into a small company. It’s better to take note of patterns and connect your own dots. Ironically, these are the hardest to apply because… they’re not that common. Something is worth sharing because it turned out extremely good or bad. Not only is advice derived from personal experiences, they are disproportionately shaped by extreme anecdotes. What really went down when Google bought Nest for $3.2B ‍Įvery piece of advice should come with a disclaimer: this worked for me, but it may not work for you.The little screwdriver that helped Nest go viral.So I’m covering four passages from the book that deserve more attention: In fact, Tony Fadell - the man behind the iPod, iPhone and Nest - has so much juicy content I only wish he could’ve dived deeper in places.

But then there are rare gems like Build that cover dozens of big ideas. Most nonfiction books cover one solid idea stretched over 300+ pages.

For ipod instal Gone Viral